Why register a trademark?

• First, protect yourself and your business from the grief and aggravation, mainly from confusion, of two businesses or products having confusingly similar names.
• Second, often firms invest small fortunes in production, advertising, and packaging materials, only to be confronted with an outraged competitor who files suit for trademark infringement and unfair competition under the Landham Act, seeking an injunction and an order confiscating the goods as counterfeit. More than one budding business has lost many thousands of dollars and suffered a false start in the market because a proper trademark search was not conducted.

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